Privacy Policy
Effective Date: May 8, 2026
Good Form Fiber ("Good Form," "we," "us," or "our") respects your privacy. This Privacy Policy explains how we collect, use, share, and protect personal information when you visit goodformfiber.com (the "Site"), purchase our products, subscribe to our communications, or otherwise interact with us (collectively, the "Services").
By using the Services, you agree to the practices described in this Policy. If you do not agree, please do not use the Services.
1. Information We Collect
We collect information in three ways: information you provide directly, information collected automatically, and information from third parties.
A. Information You Provide
Account and order information: name, shipping and billing address, email address, phone number, password.
Payment information: credit or debit card number, expiration date, and security code. Payment information is processed by our third-party payment processor and is not stored on our servers.
Subscription information: subscription preferences, delivery frequency, order history, and cancellation or pause history.
Customer service information: the contents of messages, emails, calls, and chats you send to us, including any information you choose to share about your health, lifestyle, or product experience.
Marketing and survey responses: information you provide in surveys, reviews, testimonials, contests, or referral programs.
User-generated content: product reviews, photos, social media tags, and other content you submit publicly.
B. Information Collected Automatically
When you visit the Site, we automatically collect:
Device and usage data: IP address, device type, operating system, browser type, referring URLs, pages viewed, time spent, clicks, and other usage information.
Location data: approximate location derived from IP address.
Cookies and similar technologies: see Section 5 below.
C. Information from Third Parties
Service providers: order fulfillment, shipping, payment, customer service, and email platforms.
Advertising and analytics partners: information about your interactions with our ads and the Site.
Social media platforms: if you interact with us on social media or use a social login, we may receive profile information consistent with your settings on those platforms.
Public sources: publicly available information for marketing and verification purposes.
2. How We Use Your Information
We use personal information to:
Process orders, manage subscriptions, and deliver products;
Authenticate accounts and prevent fraud;
Provide customer support and respond to inquiries;
Send transactional communications (order confirmations, shipping updates, subscription reminders, billing notices);
Send marketing communications, including emails, SMS messages, and targeted advertising (where permitted);
Personalize your experience and recommend products;
Analyze and improve the Site, products, and customer experience;
Conduct research and aggregate analytics;
Comply with legal obligations, enforce our Terms of Service, and protect our rights and the rights of others.
We rely on the following legal bases (where applicable, including under GDPR/UK GDPR): performance of a contract, our legitimate interests, your consent, and compliance with legal obligations.
3. How We Share Your Information
We do not sell personal information for money. We may share information as follows:
Service providers: payment processors, fulfillment and shipping partners, subscription management platforms, email and SMS providers, analytics providers, customer service tools, and cloud hosting.
Advertising partners: we share limited information (such as hashed email addresses or device identifiers) with advertising platforms (e.g., Meta, TikTok, Google) to deliver targeted ads and measure performance. This may qualify as a "sale" or "sharing" of personal information under certain state privacy laws — see Section 7.
Affiliates and influencers: in connection with referral programs, attribution, and partner reporting.
Legal and safety: when required by law, subpoena, or to protect rights, safety, or property.
Business transfers: in connection with a merger, acquisition, financing, or sale of assets, your information may be transferred as part of that transaction.
With your consent: for any other purpose disclosed at the time of collection.
4. Health and Wellness Information
Our products are dietary supplements, not medical devices, and we are not a healthcare provider. Information you share about your health, diet, or symptoms is collected and used as described in this Policy. We are not a "covered entity" under HIPAA, and HIPAA does not apply. We treat sensitive information with care and apply reasonable safeguards consistent with applicable state laws governing sensitive personal information.
5. Cookies and Tracking Technologies
We and our partners use cookies, pixels, SDKs, and similar technologies to:
Operate and secure the Site;
Remember preferences and cart contents;
Measure traffic and conversion;
Deliver and measure advertising across platforms.
You can control cookies through your browser settings and through our cookie preference tool (where available). Disabling cookies may affect Site functionality.
We honor Global Privacy Control (GPC) signals as an opt-out of "sale" and "sharing" of personal information for residents of states that recognize this signal.
6. Your Choices
Marketing emails: unsubscribe via the link in any marketing email or by contacting us.
SMS: reply STOP to any message to opt out, or HELP for help.
Targeted advertising: opt out via the Digital Advertising Alliance (optout.aboutads.info), the Network Advertising Initiative (optout.networkadvertising.org), and your device's advertising settings.
Account information: log in to update your shipping address, payment method, subscription frequency, or to pause or cancel your subscription.
7. State Privacy Rights (U.S.)
Depending on your state of residence (including California, Virginia, Colorado, Connecticut, Utah, Texas, Oregon, Montana, and others), you may have the following rights:
Right to know / access the personal information we hold about you;
Right to correct inaccurate personal information;
Right to delete personal information, subject to legal exceptions;
Right to portability of personal information;
Right to opt out of "sale" or "sharing" of personal information (including for cross-context behavioral advertising);
Right to limit the use of sensitive personal information;
Right to non-discrimination for exercising your rights;
Right to appeal a denial of a privacy request (where applicable).
To exercise these rights, email us at support@goodformfiber.com or use the "Do Not Sell or Share My Personal Information" link on our Site. We will verify your identity before responding. You may use an authorized agent where allowed by law.
California "Shine the Light": California residents may request a list of third parties to whom we have disclosed personal information for their direct marketing purposes by emailing support@goodformfiber.com.
Categories of personal information collected, disclosed, and shared in the past 12 months: identifiers, customer records, commercial information, internet/network activity, geolocation, inferences, and sensitive personal information you choose to provide. This information is collected from the sources described in Section 1, used for the purposes in Section 2, and shared with the categories of recipients in Section 3.
8. Rights for Residents of the EEA, UK, and Switzerland
If you are located in the European Economic Area, United Kingdom, or Switzerland, you may have rights to access, rectify, erase, restrict, or object to processing of your personal information, and to data portability. You may also have the right to lodge a complaint with your local supervisory authority. To exercise these rights, contact support@goodformfiber.com.
When we transfer personal information outside of the EEA, UK, or Switzerland, we use appropriate safeguards such as Standard Contractual Clauses where required.
9. Children's Privacy
The Services are not directed to children under 16, and we do not knowingly collect personal information from children. If you believe a child has provided us with personal information, contact us and we will delete it.
10. Data Retention
We retain personal information for as long as necessary to provide the Services, comply with legal obligations (including tax, accounting, and consumer protection laws), resolve disputes, and enforce our agreements. Retention periods vary based on the type of information and the purpose for which it was collected.
11. Data Security
We use commercially reasonable administrative, technical, and physical safeguards to protect personal information. No method of transmission or storage is fully secure, and we cannot guarantee absolute security.
12. Third-Party Links
The Site may contain links to third-party websites, products, or services. We are not responsible for the privacy practices of those third parties. Please review their policies before providing personal information.
13. Changes to This Policy
We may update this Privacy Policy from time to time. The "Last Updated" date at the top reflects the most recent revisions. Material changes will be communicated by email or by a prominent notice on the Site. Your continued use of the Services after the effective date of any update constitutes acceptance.
14. Contact Us
If you have questions about this Privacy Policy or our privacy practices, contact us:
Good Form Fiber Email: support@goodformfiber.com
For privacy rights requests: support@goodformfiber.com
